Geoservices management
Yandex.Auto product management: organization of software development team work process for embedded solutions; interactions with Chinese contractors; interactions with OEMs
«Yandex map editor» product management and Yandex maps production organization
Automated Incident Detection Models
I coordinated a team in the development of two distinct automated incident detection models, which yielded substantial improvements in incident detection times, reducing them by an impressive 5 to 15 minutes. These models played a pivotal role in streamlining processes and optimizing the bank's operations.
Doubling revenue
Goal:
Increase revenue by 2x in 12 months.
Initiatives:
Identified key metrics that are important for revenue.
Clustered and segmented users.
Established conversions that need to be monitored daily.
Worked with data team to build monetization dashboards.
Defined and owned the strategy and execution of changes to be made in monetization.
Results:
Revenue increased by 2.5x in 12 months.
Conclusion:
The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.
MVP of grocery delivery service
Led the team in developing an MVP version of the grocery delivery service, collaborating with a few partners. We addressed specific issues related to data integrations and UX for catalogs to ensure a smooth and user-friendly experience. Once we had the MVP up and running, we added a new user scenario within the existing app and redesigned the home screen to feature the new service. Working closely with the business team, we onboarded additional partners over the next five months to achieve our goals of expanding our app's services to include grocery delivery.
Solving pricing and checkout problems at Swiggy
We started as a Food-tech and later pivoted to a Hyperlocal Platform, where it was essential to give customers the flexibility to use the delivery fleet the way they wanted (point-to-point deliveries, shopping lists, alcohol ordering, grocery shopping from pods or third-party vendors).
I primarily contributed to the Swiggy Groceries (Dark Stores & Vendors) and Genie (Pick/Drop service) in the domain of cart, billing & checkout services and helping them scale. We built an orchestration framework for the same, which makes the core components reusable across business lines and tenants.
Guided the development of a telemedicine platform.
As part of my role at Time Research & Innovation, I Ied creation of World Health Aid (WHA), a multilingual real-time health advice platform designed to support disadvantaged individuals. WHA is a comprehensive solution that facilitates telemedicine services, bridging the gap between healthcare providers and underserved populations. It combines live patient and clinician-facing decision support systems, offering a range of paid and free services, including self-diagnosis screening through video and voice chat, multilingual instant translation, voice-command symptom search, real-time messaging, and secure record keeping.
Adding card to Apple Pay.
As an iOS developer in FG BCS, a leading investment company in the Russian market, I contributed to their app for private investors.
I implemented a flow of adding cards to Apple Pay. The process involved users selecting their bank card, going through the Apple native flow, and showing the result to the user on our side after receiving positive feedback. The tricky part was getting approved by the Apple commission who checked our solution for compliance with their regulation, which we successfully passed.
Streamlining The Checkout Experience at a B2B marketplace
To improve sales and conversions, I redesigned the checkout process to address the high user drop-off rate between shopping and shipment pages. Our analysis showed that users abandoned the process even after reaching the checkout page, resulting in poor conversion rates. To solve this, I performed a hthe EUristic analysis of all checkout process pages to identify errors, minimize the number of clicks needed to complete a purchase and address potential usability issues. I also researched current trends and best practices for a streamlined checkout experience.
I simplified the checkout to three steps: Cart, Checkout, and Confirmation. We updated the progress bar to keep customers informed. Users can now add devices to their cart, view the quantity and availability of each item, and edit their cart, all from the checkout page.
During checkout, users can add shipping addresses and see an estimated delivery date based on their location. I added new payment options such as Wire Transfer, PayPal, Debit/Credit Card, and Payment Terms to meet user preferences. Users can see a detailed breakdown of their total cost, including devices, delivery charges, buyer level, and discounts.
Launching of a subscription-based grocery delivery "Everli Plus"
Conducted market research to determine if there was a demand for a subscription-based grocery delivery service in our target market.
Validated qualitative assumption through a fake door test.
Identified our target audience by segmenting our user base in buckets according to price-sensitivity and frequency of order.
Defined the scope of the subscription-based service, including the possible price points to test, order frequency, payment service, and so on
Estimated the financial viability of the subscription-based service, taking into account revenue, expenses, and margins.
Analyzed the cost of delivering groceries, the cost of acquiring and retaining customers, and the impact on existing revenue streams. Supported the assessment of the technical feasibility.
Launched Everli Plus and co-implemented the marketing strategy to promote it and attract subscribers through multiple channels and monitored the success of the initiative and collected customer feedback to improve the service
Scaled marketplace sales.
By establishing an intricate performance monitoring system, transformed raw data from marketplace APIs into actionable insights, visualized on BI dashboards for executive decisions. Recognizing the specific needs of our top three sellers, with a combined annual revenue of approximately $10 million, crafted a specialized financial tool to streamline their logistics and facilitate their expansion into global marketplaces. Developed a novel cross-client analytics mechanism, a move that phenomenally tripled our client intake in a month, underscoring the company's adaptability and growth potential.