◦ Developed and implemented a B2C service for high net worth individuals in the asset management sector from scratch by using product approach and successfully acquired 3 clients

◦ Developed the Russian market expansion strategy for a Swiss technology company and achieved 7% quarterly growth

◦ Created a digital product strategy that increased customer portfolio by 25% for Eastern European investment company

Change management is the foundation of all of the problems I've worked through to solve for organizations. How to identify organizational gaps--between how products/processes/projects are currently managed versus organizational KPIs that require changes. I am able to work with people at all levels to help mitigate the change process through learning and knowledge management.

6 years into marketing and PR, I and my team helped over 1000 customers (from Bloomberg to Cointelegraph) generate 100M+ revenue in total. We use unconventional marketing strategies and press coverage to achieve clients' brand recognition. We help blockchain startups, projects, and entrepren the users to achieve profitability through media exposure, marketing, and consulting services.

Developed an integrated automated online and offline sales analytics system, utilizing various tools like GA, ExpertSender, Dynamic Call Tracking, Naumen, and 1C. Reduced BigQuery costs by over three times and improved the effectiveness of advertising campaigns by 8-10%.

The project management team required assistance in implementing systems that would assist in the internal processes that would make running projects more efficient. The solutions we found that would work best for the company to ensure it could manage and execute the company’s growing number of projects was a targeted mentoring program for its Senior Project Managers and Leads. They confirmed the approach and supported the program. I then assembled an onsite team of experienced project management mentors to develop customized solutions. Mentors used existing project and portfolio processes, procedures, and templates. We also worked on developing a PMO structure that would centralize project and portfolio operations. As part of the program, we also did workshops and as a result, we created "the essential components of project management" which the project leads would share with their teams.

Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.

Investing in Pre-Seed to Growth-stage web3 companies globally, and previously in Seed to Series A investments in blockchain startups all over the worldwide, I can tell what a web3 startups need to close a round

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

Conducted a thorough analysis of the internal sales process and identified the key stages at which we were losing potential customers. Based on these ideas, I created a visualized process diagram and implemented automation. We also have updated our landing page to better address target audience pain points. By making these changes, the company was able to improve its sales conversion rate and increase revenue.