Integrated the largest online e-book seller into the marketplace

• managed a team of over 150 people as a cross-domain coordinator.
• built a new client path between applications from scratch
• moved the range of more than 1 million products.
• set up integration between personal accounts of applications for seamless purchase of goods in one and reading in another
• built a new client path between applications from scratch

Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.

Goal: Increase revenue by 2x in 12 months. Initiatives: Identified key metrics that are important for revenue. Clustered and segmented users. Established conversions that need to be monitored daily. Worked with data team to build monetization dashboards. Defined and owned the strategy and execution of changes to be made in monetization. Results: Revenue increased by 2.5x in 12 months. Conclusion: The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.

The business struggled to receive insights from customer reviews to improve product quality because they lacked the necessary details. I released a feature that allowed customers to select tags by category when evaluating a product (For example: Taste -> Sugary, Sour, Oversalted). This provided businesses with systematic customers feedback, which they used to make targeted improvements that resulted in the average goods rating increase by 20%.

Led a comprehensive analysis of the existing system, forming a cross-functional team, and gathering user feedback. We redesigned the system with automation and self-service options, provided training to the support team, and continuously monitored and iterated on improvements. We achieved a 40% reduction in support calls, and increase in overall customer satisfaction.