COMMUNITYAskapro

Integration of Automated Machine Learning Model in Sales Support

  • Developed an automated Python Machine Learning model that provides post-evaluation for sales support programs and takes mutual cannibalization into account.
  • Organized and led an ETL developers team that built Avon Russia's Cloud Data Warehouse, the only data source with consolidated and verified business data for operational analytics.
  • With a team of ETL Developers Rebuilt Russian data instance of Global DWH in Snowflake with attached data flow interfaces.
  • Initiated, developed, and implemented new Representative discount system and performance tracking dashboard in Tableau to promote productive sales behaviour
  • Initiated and performed audit of existing business planning processes, suggested ways to improve demand forecasting accuracy
  • Initiated and performed series of strategic analysis on pricing, average order, representatives’ costs and benefits to understand causes behind current business performance and highlighted possible business solutions to the top management and enabled more accurate sales predictions.
Madina worked on this case as the Big Data Unit Head at AVON.
Big Data Unit Head
Machine learning
Economics
Team management
Data modeling
Data science
BeautyTech
Russia
Maturity
Automated ML model for sales support
Snowflake
Tableau
B2B
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Madina

Head of Strategic Analytics & BI Development at Havas Food

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