P2P payment system for a mobile app

Leveraged and combined several payment management systems in the mobile app to receive the desired payment flows: user-platform-user, user-platform-merchant, merchant-platform-user. Optimised the usage of 3rd party APIs and their sequence to receive the lowest possible fee.

Liubov worked on this case as the Product Manager at Clear Mind.

Product Manager

Product management

Social Media

The USA

Payment system

Liubov

Co-founder at Askapro

Liubov's cases

Crypto payment gateway

User account

Brought a funds withdrawal feature from the discovery stage to the market

Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.

Edtech startup features

We implemented automatic certificate generation for course participants, a webinar platform, a new access control system for course modules, and enhanced the pricing model. By identifying and fixing an error that was blocking payments for a specific user segment, we increased the conversion rate to paid plans by 20%.

Admin panel for a social media startup

Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.

Crypto payment gateway

User account

B2B

Led redesign of 14 pages of a user’s profile in the payment gateway

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Crypto payment gateway

User account

Onboarding optimisation

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

Similar cases

P2P payment system for a mobile app

Admin panel for a social media startup

Creating, scaling, and optimizing products

As a manager I created, managed and launch products with the total revenue more than $10M+. Top Skills: — Product management — Project Management — User Experience Design — User Interface Design — Business analysis — Strong Front-End & Back-End Development Background

Reduced Users Compliance Drop-Off by Optimising the Onboarding Process

PROBLEM: Using Amplitude and moseif tools, noticed that there was a lot of drop off early on at Dojah especially during compliance stage. Compliance requested for documentation via mail which created room for a lot of forth and backs with the customers. SOLUTION: Reworked the onboarding at Dojah, once users does the first set of information signups which includes email, company name and product you want to use, they are directed to calendly to book a demo of our product. The personal touch from sales during demo, they will more likely want to use the product. After demo, they are sent automated link to complete their sign up which includes uploading compliance document on their dashboard. At the admin dashboard, the compliance analyst views the documents. If the documents are good to go, the approval is toggled. Then user is verified to use our services.

Goal: Increase revenue by 2x in 12 months. Initiatives: Identified key metrics that are important for revenue. Clustered and segmented users. Established conversions that need to be monitored daily. Worked with data team to build monetization dashboards. Defined and owned the strategy and execution of changes to be made in monetization. Results: Revenue increased by 2.5x in 12 months. Conclusion: The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.