The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.
