Led a team of Product Managers and Customer Success Managers.

We developed and optimized Seller and Affiliate features for TikTok Shop. Our primary aim was to revolutionize social commerce tools across Europe. The initiative centered on creating value where TikTok Creators, Sellers, and the platform's 1B+ monthly active users converge. We started from the ground up, steering the entire process from its inception. Our drive was to cater to the ever-growing user base of TikTok, tapping into the potential of both Sellers and Affiliates.

As part of my role at Time Research & Innovation, I Ied creation of World Health Aid (WHA), a multilingual real-time health advice platform designed to support disadvantaged individuals. WHA is a comprehensive solution that facilitates telemedicine services, bridging the gap between healthcare providers and underserved populations. It combines live patient and clinician-facing decision support systems, offering a range of paid and free services, including self-diagnosis screening through video and voice chat, multilingual instant translation, voice-command symptom search, real-time messaging, and secure record keeping.

We developed and scaled a feature for 3P marketplace sellers to facilitate the adoption of the Pan-European FBA, an EU-wide fulfillment program. The feature is a cost-saving calculator that identifies potential savings for sellers by enabling product listings across the EU, thereby incurring lower fees. This was a problem, as sellers had to align 4 different datasets previously, to get this information before deciding whether to join the program. We utilized a build approach, we started from scratch and led the entire process from inception to the development of the MVP and eventually productionalizing the feature for over 150,000 sellers. This unlocked large holdout brands, such as Instant Pot, and generated $100 million in revenue within a year of the MVP.

Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.

By establishing an intricate performance monitoring system, transformed raw data from marketplace APIs into actionable insights, visualized on BI dashboards for executive decisions. Recognizing the specific needs of our top three sellers, with a combined annual revenue of approximately $10 million, crafted a specialized financial tool to streamline their logistics and facilitate their expansion into global marketplaces. Developed a novel cross-client analytics mechanism, a move that phenomenally tripled our client intake in a month, underscoring the company's adaptability and growth potential.