0 to 1 scaling of trading and alternative payments products

Managed and scaled: ⁃ Trading products ⁃ Buy and sell ⁃ Crypto and NFT products ⁃ Alternative payment methods, digital wallet payment methods ⁃ Bank payments (instant, local in UK) Oversaw partnerships, strategy, GTM, and distribution channels Managed a team of 20+ product managers and mentored junior PMs

Socials growth

• Telegram: 0 -> 3200 subscribers
• Discord: 0 -> 7000 server participants
• Twitter: 0 -> 1400 followers
• Telegram chat: 0 -> 1900 chatters Achievements
• Successful launch of 15 partnerships (crossmarketing and paid promotion from our side)
• Launched LATOKEN NFT native collection Angry Chicas and developed a landing for it
• Setting up the whole content structure with weekly events, streams, raffles, crossmarketing events.
• Created and launched LATOKEN volunteer program called LATOKEN Marshals
• Launched merchandise with LATOKEN Angry Chicas NFT Collection
• 0% of negativity in LATOKEN NFT community created by me
• Created the giveaway, raffles from zero via gleam.io
• Developed bots with gamification system, DAO elements and XP system to keep community always active, engaged and entertained
• Launched AR Instagram Mask for Angry Chica with special promo campaign
• Set up the whole analytics process via GA4 for LATOKEN NFT and LACHAIN
• Created a whole set of content topic regarding memes and global events to launchh viral activity and attract young community
• Comarketing with: Kishu Inu, CVSHOT, MNTG, BabyDoge, Adappter, Olympus, and other crypto projects and influencers

PROBLEM: Using Amplitude and moseif tools, noticed that there was a lot of drop off early on at Dojah especially during compliance stage. Compliance requested for documentation via mail which created room for a lot of forth and backs with the customers. SOLUTION: Reworked the onboarding at Dojah, once users does the first set of information signups which includes email, company name and product you want to use, they are directed to calendly to book a demo of our product. The personal touch from sales during demo, they will more likely want to use the product. After demo, they are sent automated link to complete their sign up which includes uploading compliance document on their dashboard. At the admin dashboard, the compliance analyst views the documents. If the documents are good to go, the approval is toggled. Then user is verified to use our services.

PROBLEM: Typically, founders that are bootstrapping their startups usually take the "hands on role" early in their startups which means they had to perform manual kyc documentation checks on Dojah platform. Some founders did not have technical know how knowledge on how to consume APIs from the identity verification widget which created a lot of ambiguity, drop off, customer retention lagging for Dojah SOLUTION: Using the identity verification widget API, I created a flow chart, PRD and use case scenarios that includes parameter of inquiry needed to call Dojah ID widget APIs if the API were consumed by the customers, then used the inquiry parameter as information fields for the no-code tools.
Using the no-code tools, when a founder enters the inquiry parameters with information provide by their end users, at the backend it is automatically calling the ID widget APIs without these founders/operators knowing. At the frontend, the response from the API call is presented to them without needing to consume the APIs.

Socials growth

• Telegram chat: 100 -> 4500 subscribers Discord: 150 -> 1700 server participants
• Discord ER: 0 -> 4.36%
• Twitter: 0 -> 115 followers
• Reddit: 0 -> 3000 community karma Achievements
• Set up the whole content structure with announcements, weekly events, streams and raffles
• Created trailer of the game and promoted it on Reddit with organic reach
• Developed Social Media Pages Design w/ banners, profile banners and icons.
• Hosted 3 AmAs and 1 NFT raffle which brought around ~300 active players to the beta version of the game.
• Set up google analytics to track link clicks and engagement