COMMUNITYAskapro

Implementing Universal AB Testing and Web Analytics Across Platforms

  • Developed a universal platform for AB testing.
  • Led the setup of a web analytics system from scratch across multiple websites and a mobile application, including change monitoring and business reporting.
  • Built a team of marketing analytics to assess the effectiveness of advertising placements of various partners on the site.
Alexey worked on this case as the Head of Analytics at Magnit.
Head of Analytics
Web analytics
Team management
AB testing
Marketing analytics
Retail
Russia
AB Testing Platform
Web Analytics System
Internal product
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Alexey

Head of Analyst at Avito

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