Fixing low sales conversion rates

Identified the challenge of effectively merging two different platforms to provide a seamless user experience. To address this, I worked closely with the development teams (Yandex.Eats and Yandex.Go) to streamline the integration process and ensure a smooth transition for users. Additionally, I collaborated with the UX team to implement design changes that enhanced the overall user experience. By coordinating with the marketing team, we were able to create a successful launch campaign that effectively promoted the new features to our users. Overall, my strategic approach and cross-functional collaboration allowed us to successfully integrate the services and enhance the user experience.

Developed a new approach to solve this problem by creating a simple and intuitive timeline visualization that allowed users to easily log their fasting and eating periods, along with the food consumed during those periods. We also simplified the logging experience by reducing the number of steps required to enter the information. As a result, users found it much easier and more convenient to track their progress and stay on top of their intermittent fasting goals. So we increased retention and engagement.

Conducted user and coach interviews to better understand their needs and preferences. We then created a simple, user-friendly version of user profile cards that included basic information, the practices the user was working on, and a progress flow that showed how long they had been working and what results they had achieved so far. This helped coaches to provide more targeted support and guidance to their clients and enabled users to easily track their progress over time. Additionally, we implemented a more standardized approach to coaching, which allowed us to track performance and identify areas for improvement in the coaching process.

Conducted research to understand the root causes of the problem and hypothesized that providing daily insights and practices, along with a visual roadmap of their progress, would help users stay motivated and engaged with the app. We then implemented this approach and tested its effectiveness, which resulted in a significant increase in retention and engagement rates. Based on these positive results, we continued to develop and personalize this feature to provide even more value to our users.

Led the team in developing an MVP version of the grocery delivery service, collaborating with a few partners. We addressed specific issues related to data integrations and UX for catalogs to ensure a smooth and user-friendly experience. Once we had the MVP up and running, we added a new user scenario within the existing app and redesigned the home screen to feature the new service. Working closely with the business team, we onboarded additional partners over the next five months to achieve our goals of expanding our app's services to include grocery delivery.