Scaling DeFi Ecosystem with Liquidity Strategies

Increased TVL from $5M to $28M (+460%) in 9 months by launching auto-compounding tools and APY incentives.

Established partnerships with 5 major DeFi protocols to drive liquidity inflow.

Boosted staking conversion by 45% by simplifying UX (7 steps → 3) and integrating 1-click staking.

Used Dune Analytics and on-chain user behaviour data to inform roadmap decisions.

Designed and developed a cross-chain bridge with support for 5 networks, optimising gas usage and reducing transaction costs by 30%.

Integrated Aave and Uniswap V3, which resulted in 12,000 new users in one quarter.

Reduced transaction processing time by 40% (12s → 7s) through smart contract refactoring and admin panel cache optimisation.

Tracked results via Snowtrace and internal block metadata.

TinderGPT is designed as an AI assistant to streamline the dating experience, sparing users from the time-consuming and often uncertain process of messaging on dating apps. This AI handles everything on behalf of the user—from initiating conversations with messages tailored to the profile in question, crafting engaging interactions, to arranging dates and providing the user with the match’s contact information.

I've used my strong background in Product Marketing to help boost our company's reputation in the Edtech sector. Leading a talented team, we've come up with fresh growth ideas especially suited for new companies like ours. In the changing world of Edtech, I've always aimed to make sure Careerist keeps growing and outdoes its goals.

Scaled the product from concept to 1M+ registrations, 60K DAU, and 20K MAU in 12 months.

Managed a cross-functional team of 30+ (Dev, DevOps, GameDesign), introduced Agile workflows and CI/CD improvements.

Increased average session time by 500% (10 mins → 1 hour) through game balance redesign and reward system revamp (ABC tests).

Reduced churn rate by 15% using CJM-based onboarding, tracked with Hotjar and Amplitude.

Localised the product into 8 languages, forming partnerships with local KOLs based on GEO analytics.