Edtech startup features

We implemented automatic certificate generation for course participants, a webinar platform, a new access control system for course modules, and enhanced the pricing model. By identifying and fixing an error that was blocking payments for a specific user segment, we increased the conversion rate to paid plans by 20%.

Liubov worked on this case as the Product Manager at Altermeliora.

Product Manager

Product analysis

Monetization

Web analytics

Product management

Education

Global

Germany

The USA

Maturity

Sales funnel

Tariff system

Webinar platform

Figma

Power BI

Google Analytics

Liubov

Co-founder at Askapro

Liubov's cases

Crypto payment gateway

User account

Brought a funds withdrawal feature from the discovery stage to the market

Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.

Admin panel for a social media startup

Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.

Crypto payment gateway

User account

B2B

Led redesign of 14 pages of a user’s profile in the payment gateway

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Crypto payment gateway

User account

Onboarding optimisation

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

P2P payment system for a mobile app

Leveraged and combined several payment management systems in the mobile app to receive the desired payment flows: user-platform-user, user-platform-merchant, merchant-platform-user. Optimised the usage of 3rd party APIs and their sequence to receive the lowest possible fee.

Similar cases

Edtech startup features

Goal: Increase revenue by 2x in 12 months. Initiatives: Identified key metrics that are important for revenue. Clustered and segmented users. Established conversions that need to be monitored daily. Worked with data team to build monetization dashboards. Defined and owned the strategy and execution of changes to be made in monetization. Results: Revenue increased by 2.5x in 12 months. Conclusion: The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.

Product strategy

Stakeholder management

Tech knowledge

Customer development

Go-to-market strategy

Project management

Product analytics

Addressing Learning and Checkout Challenges

Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.

Decentralized app implementation

I was part of the team that implemented from ideation to deployment.:

the Decentralized exchange (DEx)- smartswap.rigelprotocol.com
the Launchpad Decentralized Application (DApp)- launchpad.rigelprotocol.com from idealization to deployment.
the GiftDApp: A Decentralized Application (DApp)- giftdapp.rigelprotocol.com for gifting users and community members making airdrops more organized.

Economics

Product strategy

Stakeholder management

Tech knowledge

Team management

Fundraising

Go-to-market strategy

Guided the development of a telemedicine platform.

As part of my role at Time Research & Innovation, I Ied creation of World Health Aid (WHA), a multilingual real-time health advice platform designed to support disadvantaged individuals. WHA is a comprehensive solution that facilitates telemedicine services, bridging the gap between healthcare providers and underserved populations. It combines live patient and clinician-facing decision support systems, offering a range of paid and free services, including self-diagnosis screening through video and voice chat, multilingual instant translation, voice-command symptom search, real-time messaging, and secure record keeping.