PROBLEM:
Using Amplitude and moseif tools, noticed that there was a lot of drop off early on at Dojah especially during compliance stage. Compliance requested for documentation via mail which created room for a lot of forth and backs with the customers.
SOLUTION:
Reworked the onboarding at Dojah, once users does the first set of information signups which includes email, company name and product you want to use, they are directed to calendly to book a demo of our product. The personal touch from sales during demo, they will more likely want to use the product.
After demo, they are sent automated link to complete their sign up which includes uploading compliance document on their dashboard. At the admin dashboard, the compliance analyst views the documents. If the documents are good to go, the approval is toggled. Then user is verified to use our services.