Building an Integrated Automated Sales Analytics System

Developed an integrated automated online and offline sales analytics system, utilizing various tools like GA, ExpertSender, Dynamic Call Tracking, Naumen, and 1C. Reduced BigQuery costs by over three times and improved the effectiveness of advertising campaigns by 8-10%.

The business struggled to receive insights from customer reviews to improve product quality because they lacked the necessary details. I released a feature that allowed customers to select tags by category when evaluating a product (For example: Taste -> Sugary, Sour, Oversalted). This provided businesses with systematic customers feedback, which they used to make targeted improvements that resulted in the average goods rating increase by 20%.

As a computer vision expert, I was consulted to address the challenge of facial pore recognition for a beauty application. The problem involved accurately identifying and measuring individual pores on various skin types and tones. To tackle this, I designed an algorithm that could adaptively capture high-resolution images and extract relevant features. Leveraging machine learning, I trained a model on a comprehensive dataset that I helped gather, comprising different face images under various lighting conditions. The resulting algorithm could recognize and measure individual pores with high precision, providing personalized skincare recommendations to users, and thereby enhancing the app's user experience.

Over a three-year period, we worked closely with one of Russia's largest banks to successfully establish a robust AI monitoring system. This system operates with precision to swiftly address system failures by pinpointing their root causes and making well-informed decisions. The model expanded the scope of forecasted indicators to a total of 50,000, achieving an 85% reduction in false positive alerts. It also delivered a 20% improvement in precision compared to previous methodologies.

Led a team to develop an AI monitoring system that was capable of detecting anomalies in various business indicators. By closely working with one of Russia's largest banks over a span of 3 years, we designed and implemented an advanced backend system dedicated to the detection of anomalies across a wide spectrum of critical business metrics. This system significantly decreased the time and effort previously invested in manual incident detection and enhanced operational efficiency.