COMMUNITYAskapro

Led redesign of 14 pages of a user’s profile in the payment gateway

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Liubov worked on this case as the Product Manager at Nowpayments.
Product Manager
Business development
Product management
Fintech
Global
Crypto payment gateway
User account
B2B
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Liubov

Co-founder at Askapro

Liubov's cases
Business development
Product management
Fintech
Global
Crypto payment gateway
User account
B2B
Brought a funds withdrawal feature from the discovery stage to the market

Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.

Product management
Social Media
The USA
Admin Panel
Internal product
Admin panel for a social media startup

Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.

Business development
Product management
Web3
Fintech
Global
Crypto payment gateway
User account
Onboarding optimisation

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

Product management
Social Media
The USA
Payment system
B2C
Unconventional payment flows

Leveraged and combined several payment management systems in the mobile app to receive the desired payment flows: user-platform-user, user-platform-merchant, merchant-platform-user. Optimised the usage of 3rd party APIs and their sequence to receive the lowest possible fee.

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Similar cases

Business development
Product management
Fintech
Global
Crypto payment gateway
User account
B2B
Brought a funds withdrawal feature from the discovery stage to the market

Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.

Business development
Product management
Fintech
Global
Crypto payment gateway
User account
B2B
Led redesign of 14 pages of a user’s profile in the payment gateway

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Business development
Product management
Web3
Fintech
Global
Crypto payment gateway
User account
Onboarding optimisation

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

Design
People management
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QA
Startup launch
Business development
Business analytics
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Business development
Product management
Health
Insurance
CIS
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Medium-sized business
Enhancing Product Value Proposition with Online Psychological Hotline

This is a case of MedTech and InsurTech company. My team saw an opportunity to enhance our main product`s (corporate medical insurance) value proposition and boost revenue by launching a full-scale in-house online psychological hotline. I took on supporting product launch, carrying out custdevs and research, and then made first ever sales for the product before it even launched. This enabled sales team to generate new revenue and demonstrated product-market fir needed to request development funds from investors and the board.

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