COMMUNITYAskapro

Accelerating GTM and lowering development costs with JTBD

I have conducted a series of JTBD interviews with existing customer, potential prospects and lost sales opportunities. my super skill is to uncover those unmet needs from freshly identified customer segments. this helped GTM teams focus on few segments and communicate value proposition that resonated (sales funnel conversions improved by 50%), and also engineering team had better justified priorities. in the end - onboarding speeded up 12x times (from 12 weeks to 1 week), net retention improved by 30%, sales pipelined almost doubled

Kirill worked on this case as the Growth Product Manager (customer success & user experience) at Time is Ltd.
Growth Product Manager (customer success & user experience)
JTBD
Product management
SaaS
The EU
The USA
Seed
Sales analytics
Executive dashboard
Collaboration analytics
Mixpanel
Pendo
Airtable
Slack
ClickUP
B2B
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Kirill

Growth Product Manager (customer success & user experience) at Time is Ltd

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