Doubling revenue

Goal: Increase revenue by 2x in 12 months. Initiatives: Identified key metrics that are important for revenue. Clustered and segmented users. Established conversions that need to be monitored daily. Worked with data team to build monetization dashboards. Defined and owned the strategy and execution of changes to be made in monetization. Results: Revenue increased by 2.5x in 12 months. Conclusion: The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.

I was part of the team that implemented from ideation to deployment.:

• the Decentralized exchange (DEx)- smartswap.rigelprotocol.com
• the Launchpad Decentralized Application (DApp)- launchpad.rigelprotocol.com from idealization to deployment.
• the GiftDApp: A Decentralized Application (DApp)- giftdapp.rigelprotocol.com for gifting users and community members making airdrops more organized.

Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.

PROBLEM: Using Amplitude and moseif tools, noticed that there was a lot of drop off early on at Dojah especially during compliance stage. Compliance requested for documentation via mail which created room for a lot of forth and backs with the customers. SOLUTION: Reworked the onboarding at Dojah, once users does the first set of information signups which includes email, company name and product you want to use, they are directed to calendly to book a demo of our product. The personal touch from sales during demo, they will more likely want to use the product. After demo, they are sent automated link to complete their sign up which includes uploading compliance document on their dashboard. At the admin dashboard, the compliance analyst views the documents. If the documents are good to go, the approval is toggled. Then user is verified to use our services.

• managed a team of over 150 people as a cross-domain coordinator.
• built a new client path between applications from scratch
• moved the range of more than 1 million products.
• set up integration between personal accounts of applications for seamless purchase of goods in one and reading in another
• built a new client path between applications from scratch