COMMUNITYAskapro

Enhancing Product Value Proposition with Online Psychological Hotline

This is a case of MedTech and InsurTech company. My team saw an opportunity to enhance our main product`s (corporate medical insurance) value proposition and boost revenue by launching a full-scale in-house online psychological hotline. I took on supporting product launch, carrying out custdevs and research, and then made first ever sales for the product before it even launched. This enabled sales team to generate new revenue and demonstrated product-market fir needed to request development funds from investors and the board.

Mikhail worked on this case as the Senior Sales & Business Development Manager at BestDoctor.
Senior Sales & Business Development Manager
Business development
Product management
Health
Insurance
CIS
Russia
Medium-sized business
On-line psychological hotline for corporate clients
Figma
Airtable
Tableau
CRM
B2B
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Mikhail

Senior Sales&BD Manager at BestDoctor

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