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Head of GrowthMuse Group

Arthur

I lead product and growth. My expertise lies in strategizing and optimizing the activation, retention and monetization of products with a strong focus on user experience. I have expertise in experimentation strategy and execution backed by 1000+ a/b and multivariant tests.
Product Manager
Monetization
Design
People management
Project management
Onboarding
Activation
Retention
Startup launch
Business Analytics
Product management
Education
The EU
The USA
Growth
Monetization
Sololearn
Hex
Jira
Figma
Iterable
Power BI
Confluence
Miro
B2C
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Open to
Consulting
Arthur's cases
Monetization
Design
People management
Project management
Onboarding
Activation
Retention
Doubling revenue

Goal: Increase revenue by 2x in 12 months. Initiatives: Identified key metrics that are important for revenue. Clustered and segmented users. Established conversions that need to be monitored daily. Worked with data team to build monetization dashboards. Defined and owned the strategy and execution of changes to be made in monetization. Results: Revenue increased by 2.5x in 12 months. Conclusion: The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.

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