Head of marketing analyticsUzum

Pavel

I have significant experience in Data Analysis, good at highlighting problem issues and advising their resolution. Based on Data, I am able to explain and to implement research results. I am considering a position of a Senior Analyst in English speaking companies (and Lead position in Russian speaking). My English level is intermediate, but I’m improving it.

Lead Product Analyst

Lead Marketing Analyst

Product analysis

Data analysis

E-Commerce analytics

Marketing analysis

Social Media

HRTech

E-Commerce

Russia

Maturity

VK Job

VK Rabota

E-Commerce platform

Website

Python

Pandas

SQL

Superset

Redash

Tableau

Google Analytics

OWOX

BigQuery

B2C

Internal product

Open to

Consulting

Pavel's cases

Enhancing Analytical Infrastructure and Reducing Fraudulent Activities

Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.

Building an Integrated Automated Sales Analytics System

Developed an integrated automated online and offline sales analytics system, utilizing various tools like GA, ExpertSender, Dynamic Call Tracking, Naumen, and 1C. Reduced BigQuery costs by over three times and improved the effectiveness of advertising campaigns by 8-10%.