Liubov

Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.

We implemented automatic certificate generation for course participants, a webinar platform, a new access control system for course modules, and enhanced the pricing model. By identifying and fixing an error that was blocking payments for a specific user segment, we increased the conversion rate to paid plans by 20%.

Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

Leveraged and combined several payment management systems in the mobile app to receive the desired payment flows: user-platform-user, user-platform-merchant, merchant-platform-user. Optimised the usage of 3rd party APIs and their sequence to receive the lowest possible fee.