Co-founderAskapro

Liubov

Product Manager with 4 years of international experience across the EU, US, and Asia, specialising in fintech and marketplaces. My background spans both B2B and B2C sectors, with a focus on enhancing usability, managing integrations, and driving growth through product-led strategies for web and mobile platforms.

Product Manager

Business development

Product management

Fintech

Social Media

Web3

Global

The USA

Crypto payment gateway

User account

Admin Panel

Payment system

B2B

Internal product

B2C

Open to

Consulting

Liubov's cases

Crypto payment gateway

User account

B2B

Brought a funds withdrawal feature from the discovery stage to the market

Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.

Admin panel for a social media startup

Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.

Crypto payment gateway

User account

B2B

Led redesign of 14 pages of a user’s profile in the payment gateway

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Crypto payment gateway

User account

Onboarding optimisation

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

Unconventional payment flows

Leveraged and combined several payment management systems in the mobile app to receive the desired payment flows: user-platform-user, user-platform-merchant, merchant-platform-user. Optimised the usage of 3rd party APIs and their sequence to receive the lowest possible fee.