Co-founderAskapro

Liubov

Product Manager/founder with 4 years of international experience across the EU, US, and Asia, specialising in fintech and marketplaces. My background spans both B2B and B2C sectors, with a focus on enhancing usability, managing integrations, and driving growth through product-led strategies for web and mobile platforms.

Product Manager

Business Development

Product management

Product analysis

Monetization

Web analytics

Fintech

Education

Social Media

Web3

Global

Germany

The USA

Maturity

Crypto payment gateway

User account

Sales funnel

Tariff system

Webinar platform

Admin Panel

Payment system

Figma

Power BI

Google Analytics

B2B

Open to

Consulting

Liubov's timeline

Co-founderAskapro

January 2023 - Present

Marketplace

Global

Building a platform that helps tech professionals showcase their experience and land better jobs through smart, customisable profiles. On the company side, we offer a faster, more transparent way to hire devs, PMs, designers, and more — with flat fees and tailored candidate searches.

Product ManagerClear Mind

August 2022 - April 2023

Product management

Social Media

The USA

Payment system

Admin Panel

Led admin panel development for a social media startup from scratch, ensuring seamless integration with user-facing products
Contributed to documentation, design, and development of backend and frontend services; implemented content management, user and payment handling, notifications, and editorial features
Spearheaded third-party moderation service integration for user content filtering, in collaboration with analysts and backend developers
Researched and designed a complex internal payment system with the backend lead.

Liubov's cases

Crypto payment gateway

User account

Brought a funds withdrawal feature from the discovery stage to the market

Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.

Edtech startup features

We implemented automatic certificate generation for course participants, a webinar platform, a new access control system for course modules, and enhanced the pricing model. By identifying and fixing an error that was blocking payments for a specific user segment, we increased the conversion rate to paid plans by 20%.

Admin panel for a social media startup

Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.

Crypto payment gateway

User account

B2B

Led redesign of 14 pages of a user’s profile in the payment gateway

The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.

Crypto payment gateway

User account

Onboarding optimisation

Leveraged best practices to ensure seamless and quick sign-up and onboarding for new users.

P2P payment system for a mobile app

Leveraged and combined several payment management systems in the mobile app to receive the desired payment flows: user-platform-user, user-platform-merchant, merchant-platform-user. Optimised the usage of 3rd party APIs and their sequence to receive the lowest possible fee.