Giacomo

Customer development

Product management

E-Commerce

Italy

Growth

Grocery delivery

ProdPad

Launching of a subscription-based grocery delivery "Everli Plus"

Conducted market research to determine if there was a demand for a subscription-based grocery delivery service in our target market.
Validated qualitative assumption through a fake door test.
Identified our target audience by segmenting our user base in buckets according to price-sensitivity and frequency of order.
Defined the scope of the subscription-based service, including the possible price points to test, order frequency, payment service, and so on
Estimated the financial viability of the subscription-based service, taking into account revenue, expenses, and margins.
Analyzed the cost of delivering groceries, the cost of acquiring and retaining customers, and the impact on existing revenue streams. Supported the assessment of the technical feasibility.
Launched Everli Plus and co-implemented the marketing strategy to promote it and attract subscribers through multiple channels and monitored the success of the initiative and collected customer feedback to improve the service