Product ManagerCendTerra

Ruslan

Product and project leader with 3+ years of experience scaling products from idea to millions of users, with a strong focus on growth, monetisation, and security. I’ve worked across Web3, DeFi, and gaming products — leading cross-functional teams of 30+ specialists, optimising conversion funnels, and launching user-centric features based on deep behavioural analytics. At CendTerra, I grew the product from zero to 1M+ registrations, 60K DAU, and 20K MAU in under a year. At Avalanche Labs, I helped drive $23M+ in ecosystem growth and led DeFi integrations that boosted staking conversion by 45%. I’m also experienced in Solidity development, smart contract audits, cross-chain architecture, and implementing MEV-protection strategies. I combine product strategy with hands-on involvement in user analytics, A/B testing, and UX optimisation — always focused on measurable results.

Growth

UX tests

Partnerships

Product analysis

Localization

Performance Optimisation

Smart Contracts

Blockchain Integration

DeFi

Gaming

Global

Growth

MVP

Staking tool

Game

Cross-chain bridge

Solidity

React

Aave

EVM

Uniswap V3

Hotjar

Mixpanel

Jira

Amplitude

Snowtrace

Hardhat

B2C

Open to

Ruslan's cases

Scaling DeFi Ecosystem with Liquidity Strategies

Increased TVL from $5M to $28M (+460%) in 9 months by launching auto-compounding tools and APY incentives.

Established partnerships with 5 major DeFi protocols to drive liquidity inflow.

Boosted staking conversion by 45% by simplifying UX (7 steps → 3) and integrating 1-click staking.

Used Dune Analytics and on-chain user behaviour data to inform roadmap decisions.

Launched a Gaming Product from 0 to 1M Users

Scaled the product from concept to 1M+ registrations, 60K DAU, and 20K MAU in 12 months.

Managed a cross-functional team of 30+ (Dev, DevOps, GameDesign), introduced Agile workflows and CI/CD improvements.

Increased average session time by 500% (10 mins → 1 hour) through game balance redesign and reward system revamp (ABC tests).

Reduced churn rate by 15% using CJM-based onboarding, tracked with Hotjar and Amplitude.

Localised the product into 8 languages, forming partnerships with local KOLs based on GEO analytics.

Performance Optimisation

Smart Contracts

Blockchain Integration

Building a Cross-Chain Bridge and Driving User Acquisition

Designed and developed a cross-chain bridge with support for 5 networks, optimising gas usage and reducing transaction costs by 30%.

Integrated Aave and Uniswap V3, which resulted in 12,000 new users in one quarter.

Reduced transaction processing time by 40% (12s → 7s) through smart contract refactoring and admin panel cache optimisation.

Tracked results via Snowtrace and internal block metadata.