Ruslan
Product and project leader with 3+ years of experience scaling products from idea to millions of users, with a strong focus on growth, monetisation, and security. I’ve worked across Web3, DeFi, and gaming products — leading cross-functional teams of 30+ specialists, optimising conversion funnels, and launching user-centric features based on deep behavioural analytics.
At CendTerra, I grew the product from zero to 1M+ registrations, 60K DAU, and 20K MAU in under a year. At Avalanche Labs, I helped drive $23M+ in ecosystem growth and led DeFi integrations that boosted staking conversion by 45%. I’m also experienced in Solidity development, smart contract audits, cross-chain architecture, and implementing MEV-protection strategies.
I combine product strategy with hands-on involvement in user analytics, A/B testing, and UX optimisation — always focused on measurable results.
- Launched a product from scratch to 1 million registrations, 60k DAU, 20k MAU in 12 months.
- Managed a cross-functional team of 30+ specialists (Dev, DevOps, GameDesign), implemented Agile practices, and optimized tech processes (CI/CD).
- Organized localization work with external contractors for 8 languages (analyzing GEO traffic) + partnerships with local KOL.
- Increased average game time from 10 minutes to 1 hour (+500%) through redesigning game balance (ABC tests of mechanics) + dynamic reward system.
- Reduced churn rate by 15% (from 25% to 21.2%) in 6 months through personalized learning based on CJM analytics.
- Increased the TVL of the ecosystem from 5M to 28M (+460%) in 9 months through liquidity stimulation via auto-compounding (APY increased from 12% to 28%) + partnerships with 5 DeFi protocols.
- Increased staking conversion (deposit of funds) by 45% (from 8% to 11.6%) by simplifying UX (reduced steps from 7 to 3) + integration of "1-click staking".
- Attracted 12,000 new users in a quarter after integration with Aave/Uniswap V3 through the development of a cross-chain bridge supporting 5 networks (Gas optimization: -30% transaction cost).
- Reduced transaction processing time by 40% while increasing transaction volume (from 12 sec to 7 sec) through smart contract refactoring + data caching optimization in React admin panel.
- Reduced operational risks by 70% (10 incidents → 3 per quarter) through the implementation of fuzz tests (Echidna) + templates for front-running protection.
- Accelerated product integration for partners by 50% (from 8 to 4 weeks) by creating a library of modular contracts + documentation with use-case examples.