Goal:

Increase revenue by 2x in 12 months.

Initiatives:

Identified key metrics that are important for revenue.

Clustered and segmented users.

Established conversions that need to be monitored daily.

Worked with data team to build monetization dashboards.

Defined and owned the strategy and execution of changes to be made in monetization.

Results:

Revenue increased by 2.5x in 12 months.

Conclusion:

The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.