Go to market strategy

A go-to-market strategy is a comprehensive plan detailing how a product or service will be promoted and delivered to customers. This includes selecting appropriate sales channels, marketing strategies, pricing models, and distribution methods. For example, a company may decide to sell its product directly to consumers through its website or via retail partners. This strategy is essential for businesses launching new products or entering new markets.

Related terms

Product management

Product management in tech companies involves guiding the development and market success of a software or hardware product. It encompasses tasks like market research, feature prioritization, and coordination between engineering, design, and marketing teams. In a cybersecurity firm, for example , a product manager might identify a need for an advanced firewall feature, work with engineers to develop it, and collaborate with marketing for its launch.

Competitive analysis

The process of identifying key competitors, analysing their strengths, weaknesses, strategies, and market position to develop a competitive advantage. It involves collecting data on competitors' products, marketing strategies, customer reviews, and other relevant information to identify gaps or opportunities in your own product offering.

Market analysis

Marketing analytics involves collecting and analyzing data related to marketing campaigns to measure their effectiveness and optimize future efforts. For example, a mobile app company might use analytics tools to track user engagement, click-through rates, and conversion rates for an ad campaign, then adjust their strategy accordingly.

Find an expert in Marketing services

Customer development
Go-to-market strategy
Agile
Business analysis
Competitive analysis

Addressing Learning and Checkout Challenges

Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.
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Olatunji
$78/hr
Customer development
Go-to-market strategy
Business analysis
Data analysis
Product analytics

Built a Cost-Saving Calculator to drive Program Adoption.

We developed and scaled a feature for 3P marketplace sellers to facilitate the adoption of the Pan-European FBA, an EU-wide fulfillment program. The feature is a cost-saving calculator that identifies potential savings for sellers by enabling product listings across the EU, thereby incurring lower fees. This was a problem, as sellers had to align 4 different datasets previously, to get this information before deciding whether to join the program. We utilized a build approach, we started from scratch and led the entire process from inception to the development of the MVP and eventually productionalizing the feature for over 150,000 sellers. This unlocked large holdout brands, such as Instant Pot, and generated $100 million in revenue within a year of the MVP.
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Adrian
$244/hr
Amazon
Go-to-market strategy
Marketing analytics
Competitive analysis
Market analysis
DeFi

Launched LATOKEN NFT community and grow it from 0

Socials growth

  • Telegram: 0 -> 3200 subscribers

  • Discord: 0 -> 7000 server participants

  • Twitter: 0 -> 1400 followers

  • Telegram chat: 0 -> 1900 chatters

Achievements

  • Successful launch of 15 partnerships (crossmarketing and paid promotion from our side)

  • Launched LATOKEN NFT native collection Angry Chicas and developed a landing for it

  • Setting up the whole content structure with weekly events, streams, raffles, crossmarketing events.

  • Created and launched LATOKEN volunteer program called LATOKEN Marshals

  • Launched merchandise with LATOKEN Angry Chicas NFT Collection

  • 0% of negativity in LATOKEN NFT community created by me

  • Created the giveaway, raffles from zero via gleam.io

  • Developed bots with gamification system, DAO elements and XP system to keep community always active, engaged and entertained

  • Launched AR Instagram Mask for Angry Chica with special promo campaign

  • Set up the whole analytics process via GA4 for LATOKEN NFT and LACHAIN

  • Created a whole set of content topic regarding memes and global events to launchh viral activity and attract young community

  • Comarketing with: Kishu Inu, CVSHOT, MNTG, BabyDoge, Adappter, Olympus, and other crypto projects and influencers
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Ilya
$39/hr
Latoken