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AB testing

AB testing is a statistical method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of user engagement, conversion rates, or other relevant metrics. For example, a digital marketer may conduct an AB test to compare two different landing page designs and determine which one generates more leads. This method is widely used in digital marketing, web development, and user experience design.

Agile

A flexible project management and product development approach that prioritises collaboration, customer feedback, and iterative progress. Agile involves regularly reviewing and adjusting project goals and tasks based on feedback from team members and stakeholders. It is widely adopted in software development, marketing, and other industries that require flexibility and adaptability.

Business analysis

Business analysis involves evaluating data, workflows, and technology to identify gaps and propose solutions that meet business objectives, usually in the form of new features, optimizations, or tech-stack changes. A business analyst might analyse user behavior data to identify a high drop-off rate at a specific point in a software application, then recommend UX/UI improvements to reduce drop-off and improve conversion rates.

Case

An instance where an expert describes the results of their knowledge application that solved a problem or achieved a goal. Each case not only highlights the expert's approach to the problem but also delves into the methodologies used, strategies employed, and the impact on the business. They let you understand the practical implications of experts’ knowledge and find those who solved problems similar to yours.

Competitive analysis

The process of identifying key competitors, analysing their strengths, weaknesses, strategies, and market position to develop a competitive advantage. It involves collecting data on competitors' products, marketing strategies, customer reviews, and other relevant information to identify gaps or opportunities in your own product offering.

Cust Dev (Customer Development)

A structured approach to understanding customer needs and values, validating product ideas, and ensuring that a product aligns with market demand. It involves conducting interviews, surveys, and other forms of research to gather feedback from potential customers.

Data analysis

The systematic process of applying statistical and logical techniques to evaluate, interpret, and visualize data to support decision-making or derive insights. In a tech company focused on machine learning, data analysis might include preprocessing data sets, applying machine learning algorithms, and evaluating the models' performance metrics to improve prediction accuracy.

Economics of a project

The analysis and optimization of financial outcomes related to the pricing of products or services, the payback period of investments, and the return on investment (ROI). For example, an analyst may conduct a cost-benefit analysis to determine the optimal price for a new product, taking into account the cost of production, competitor pricing, and perceived value.

Expert/consultant

A professional with specialised knowledge in fields such as business, product/project management, analytics, design, or engineering. They offer valuable insights and advice based on their expertise, share successful cases, and offer consulting services to help businesses solve problems and achieve their goals. For example, a founder who successfully launched a company in a certain market can advise a startup on its go-to-market strategy.

Fundraising

Refers to the process of **securing** financial resources needed to start or grow the business. This may involve pitching the business idea to attract investors, venture capitalists, or crowdfunding platforms to secure equity investment, loans, or grants. For example, a startup founder may create a pitch deck and present it to potential investors to secure funding in exchange for equity or shares in the company.
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