Doubling revenue
Goal:
Increase revenue by 2x in 12 months.
Initiatives:
Identified key metrics that are important for revenue.
Clustered and segmented users.
Established conversions that need to be monitored daily.
Worked with data team to build monetization dashboards.
Defined and owned the strategy and execution of changes to be made in monetization.
Results:
Revenue increased by 2.5x in 12 months.
Conclusion:
The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.
About expert
A Product Manager at Sololearn.
Arthur applied their knowledge of Monetization, Design, People management, Project management, Onboarding, Activation, Retention, Startup launch, Business analytics and Product management in Education on the following markets: The EU and The USA.
Arthur built products like Monetization and Sololearn using the variety of tools such as tool Hex, Jira, Figma, Iterable, Power BI, Confluence and Miro.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
