Definition

Product management

Product management in tech companies involves guiding the development and market success of a software or hardware product. It encompasses tasks like market research, feature prioritization, and coordination between engineering, design, and marketing teams. In a cybersecurity firm, for example , a product manager might identify a need for an advanced firewall feature, work with engineers to develop it, and collaborate with marketing for its launch.

Related terms

Product analytics

The process of gathering and analyzing data about how users interact with a product to improve its design, functionality, and user experience. For example, an e-commerce platform might use product analytics to track which features are most used, how long users stay on the platform, and what leads to cart abandonment, then make data-driven improvements.

JTBD (Jobs To Be Done)

A strategic framework centered on diving into the core needs and desires of the customers. It is aimed to understand what the customers are truly trying to achieve – the 'jobs' they need to get done – and then align the solutions to fulfill those specific needs. In a cloud storage service, the JTBD could be "securely storing and easily retrieving files." The company might then develop features like two-factor authentication and an intuitive UI to meet this job.

Product strategy

Product strategy is a long-term plan that outlines the direction and goals for a product, including defining the product vision, setting objectives, and developing a roadmap for achieving them. It typically outlines the key features, target audience, and marketing plan for a new product.

Find an expert in Product Manager

Decentralized app implementation

I was part of the team that implemented from ideation to deployment.:

the Decentralized exchange (DEx)- smartswap.rigelprotocol.com
the Launchpad Decentralized Application (DApp)- launchpad.rigelprotocol.com from idealization to deployment.
the GiftDApp: A Decentralized Application (DApp)- giftdapp.rigelprotocol.com for gifting users and community members making airdrops more organized.

Launching a traveltech product

• Developed and implemented product strategy to improve four apps within priority on customer's problems & requirements, improve booking conversion rates & reduce cancellations

• Oversaw IT team workflow in YouTrack, and conducted sprint planning, retrospectives sessions and demos

• Prioritized backlog using adapted ICE model, considering development cost, commercial impact, and business segments

• Prioritized onboarding future tech partners via Direct API or Travelgate, Netstorming, Juniper, and Technoheaven, successfully onboarded 15+ API suppliers and 10+ API within past year

• Directed the business logic and task definition for launching MVPs of internal company products

• Developed a tree of product metrics and defined tasks for monitoring and evaluating metrics with Metabase