Definition

Product strategy

Product strategy is a long-term plan that outlines the direction and goals for a product, including defining the product vision, setting objectives, and developing a roadmap for achieving them. It typically outlines the key features, target audience, and marketing plan for a new product.

Related terms

Product management

Product management in tech companies involves guiding the development and market success of a software or hardware product. It encompasses tasks like market research, feature prioritization, and coordination between engineering, design, and marketing teams. In a cybersecurity firm, for example , a product manager might identify a need for an advanced firewall feature, work with engineers to develop it, and collaborate with marketing for its launch.

Stakeholder management

The process of managing and communicating with individuals or groups who have an interest in a project or organization. It involves identifying key stakeholders, understanding their needs and concerns, and developing strategies to address them. In a software development project, stakeholder management might include regular updates to investors, gathering feedback from end-users, and coordinating with the development team to align goals.

Economics of a project

The analysis and optimization of financial outcomes related to the pricing of products or services, the payback period of investments, and the return on investment (ROI). For example, an analyst may conduct a cost-benefit analysis to determine the optimal price for a new product, taking into account the cost of production, competitor pricing, and perceived value.

Find an expert in Product Manager

Addressing Learning and Checkout Challenges

Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.

Research and Discovery

Led a team of Product Managers and Customer Success Managers.

We developed and optimized Seller and Affiliate features for TikTok Shop. Our primary aim was to revolutionize social commerce tools across Europe. The initiative centered on creating value where TikTok Creators, Sellers, and the platform's 1B+ monthly active users converge. We started from the ground up, steering the entire process from its inception. Our drive was to cater to the ever-growing user base of TikTok, tapping into the potential of both Sellers and Affiliates.

Go-to-market strategy

Growth

Guided the strategic vision at Careerist

I've used my strong background in Product Marketing to help boost our company's reputation in the Edtech sector. Leading a talented team, we've come up with fresh growth ideas especially suited for new companies like ours. In the changing world of Edtech, I've always aimed to make sure Careerist keeps growing and outdoes its goals.