Definition

Business analysis

Business analysis involves evaluating data, workflows, and technology to identify gaps and propose solutions that meet business objectives, usually in the form of new features, optimizations, or tech-stack changes. A business analyst might analyse user behavior data to identify a high drop-off rate at a specific point in a software application, then recommend UX/UI improvements to reduce drop-off and improve conversion rates.

Related terms

UX (User Experience)

User Experience (UX) refers to the overall experience a user has with a product, encompassing all aspects of the user's interaction with the product, from its design and functionality to its ease of use. For example, a UX designer may conduct user testing to identify usability issues and improve the overall user experience of an app.

Data analysis

The systematic process of applying statistical and logical techniques to evaluate, interpret, and visualize data to support decision-making or derive insights. In a tech company focused on machine learning, data analysis might include preprocessing data sets, applying machine learning algorithms, and evaluating the models' performance metrics to improve prediction accuracy.

JTBD (Jobs To Be Done)

A strategic framework centered on diving into the core needs and desires of the customers. It is aimed to understand what the customers are truly trying to achieve – the 'jobs' they need to get done – and then align the solutions to fulfill those specific needs. In a cloud storage service, the JTBD could be "securely storing and easily retrieving files." The company might then develop features like two-factor authentication and an intuitive UI to meet this job.

Find an expert in Business-system analyst

From idea to functional business processes

Built process of products development from scratch (starting from idea evaluation to business processes
Created pipeline control process
Built team rituals and motivation model
Defined and negotiated segregation of duties
Implemented project management model: reporting, agile principles, quality gates, costs planning and control, etc.

Go-to-market strategy

Strategic Development and Market Expansion in Asset Management and Technology Sectors

◦ Developed and implemented a B2C service for high net worth individuals in the asset management sector from scratch by using product approach and successfully acquired 3 clients

◦ Developed the Russian market expansion strategy for a Swiss technology company and achieved 7% quarterly growth

◦ Created a digital product strategy that increased customer portfolio by 25% for Eastern European investment company