Competitive analysis
Related terms
Go to market strategy
A go-to-market strategy is a comprehensive plan detailing how a product or service will be promoted and delivered to customers. This includes selecting appropriate sales channels, marketing strategies, pricing models, and distribution methods. For example, a company may decide to sell its product directly to consumers through its website or via retail partners. This strategy is essential for businesses launching new products or entering new markets.Cust Dev (Customer Development)
A structured approach to understanding customer needs and values, validating product ideas, and ensuring that a product aligns with market demand. It involves conducting interviews, surveys, and other forms of research to gather feedback from potential customers.Market analysis
Marketing analytics involves collecting and analyzing data related to marketing campaigns to measure their effectiveness and optimize future efforts. For example, a mobile app company might use analytics tools to track user engagement, click-through rates, and conversion rates for an ad campaign, then adjust their strategy accordingly.Find an expert in Customer development
Addressing Learning and Checkout Challenges
Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.
Built a Cost-Saving Calculator to drive Program Adoption.
We developed and scaled a feature for 3P marketplace sellers to facilitate the adoption of the Pan-European FBA, an EU-wide fulfillment program. The feature is a cost-saving calculator that identifies potential savings for sellers by enabling product listings across the EU, thereby incurring lower fees. This was a problem, as sellers had to align 4 different datasets previously, to get this information before deciding whether to join the program. We utilized a build approach, we started from scratch and led the entire process from inception to the development of the MVP and eventually productionalizing the feature for over 150,000 sellers. This unlocked large holdout brands, such as Instant Pot, and generated $100 million in revenue within a year of the MVP.
Guided the development of a telemedicine platform.
As part of my role at Time Research & Innovation, I Ied creation of World Health Aid (WHA), a multilingual real-time health advice platform designed to support disadvantaged individuals. WHA is a comprehensive solution that facilitates telemedicine services, bridging the gap between healthcare providers and underserved populations. It combines live patient and clinician-facing decision support systems, offering a range of paid and free services, including self-diagnosis screening through video and voice chat, multilingual instant translation, voice-command symptom search, real-time messaging, and secure record keeping.