Market analysis

Marketing analytics involves collecting and analyzing data related to marketing campaigns to measure their effectiveness and optimize future efforts. For example, a mobile app company might use analytics tools to track user engagement, click-through rates, and conversion rates for an ad campaign, then adjust their strategy accordingly.

Related terms

Go to market strategy

A go-to-market strategy is a comprehensive plan detailing how a product or service will be promoted and delivered to customers. This includes selecting appropriate sales channels, marketing strategies, pricing models, and distribution methods. For example, a company may decide to sell its product directly to consumers through its website or via retail partners. This strategy is essential for businesses launching new products or entering new markets.

Competitive analysis

The process of identifying key competitors, analysing their strengths, weaknesses, strategies, and market position to develop a competitive advantage. It involves collecting data on competitors' products, marketing strategies, customer reviews, and other relevant information to identify gaps or opportunities in your own product offering.

Research and development

Research and Development (R&D) is the process of creating or improving technology products. It involves stages like conceptualization, prototyping, and testing. In a software firm, R&D might involve identifying user needs, developing a new app feature, and conducting usability tests before release.

Find an expert in Marketing services

Market analysis
Marketing analytics
Competitive analysis
Research and Discovery
DeFi

Launched ERZ online community and grew it from 0

Socials growth

  • Telegram chat: 100 -> 4500 subscribers Discord: 150 -> 1700 server participants

  • Discord ER: 0 -> 4.36%

  • Twitter: 0 -> 115 followers

  • Reddit: 0 -> 3000 community karma

Achievements

  • Set up the whole content structure with announcements, weekly events, streams and raffles

  • Created trailer of the game and promoted it on Reddit with organic reach

  • Developed Social Media Pages Design w/ banners, profile banners and icons.

  • Hosted 3 AmAs and 1 NFT raffle which brought around ~300 active players to the beta version of the game.

  • Set up google analytics to track link clicks and engagement
Expert photo
Ilya
$39/hr
ERZ Online
Market analysis
Marketing analytics
Competitive analysis
Go-to-market
Tech knowledge

Launched LACHAIN community and grew it from 0

Socials growth

  • Telegram: 0 -> 4400 subscribers

  • Discord: 0 -> 12000 server participants

  • Twitter: 0 -> 8000 followers

  • Telegram chat: 0 -> 500 chatters

Achievements

  • Launched LACHAIN NFT rewards system

  • Set up the whole content structure with announcements, weekly events, streams and raffles

  • Developed design patterns and standards for SMM

  • Launched crossmarketing announcements with: Polygon(Matic), Avax, Fantom and QuickSwap.

  • Developed a DAO system with XP and gaming features in discord

  • Set up targeted ads in Twitter, Facebook and LinkedIn to attract new audience and investors
Expert photo
Ilya
$39/hr
Lachain
Market analysis
Marketing analytics
Competitive analysis
Go-to-market strategy
DeFi

Launched LATOKEN NFT community and grow it from 0

Socials growth

  • Telegram: 0 -> 3200 subscribers

  • Discord: 0 -> 7000 server participants

  • Twitter: 0 -> 1400 followers

  • Telegram chat: 0 -> 1900 chatters

Achievements

  • Successful launch of 15 partnerships (crossmarketing and paid promotion from our side)

  • Launched LATOKEN NFT native collection Angry Chicas and developed a landing for it

  • Setting up the whole content structure with weekly events, streams, raffles, crossmarketing events.

  • Created and launched LATOKEN volunteer program called LATOKEN Marshals

  • Launched merchandise with LATOKEN Angry Chicas NFT Collection

  • 0% of negativity in LATOKEN NFT community created by me

  • Created the giveaway, raffles from zero via gleam.io

  • Developed bots with gamification system, DAO elements and XP system to keep community always active, engaged and entertained

  • Launched AR Instagram Mask for Angry Chica with special promo campaign

  • Set up the whole analytics process via GA4 for LATOKEN NFT and LACHAIN

  • Created a whole set of content topic regarding memes and global events to launchh viral activity and attract young community

  • Comarketing with: Kishu Inu, CVSHOT, MNTG, BabyDoge, Adappter, Olympus, and other crypto projects and influencers
Expert photo
Ilya
$39/hr
Latoken