Growth (growth management)
Related terms
Go to market strategy
A go-to-market strategy is a comprehensive plan detailing how a product or service will be promoted and delivered to customers. This includes selecting appropriate sales channels, marketing strategies, pricing models, and distribution methods. For example, a company may decide to sell its product directly to consumers through its website or via retail partners. This strategy is essential for businesses launching new products or entering new markets.Cust Dev (Customer Development)
A structured approach to understanding customer needs and values, validating product ideas, and ensuring that a product aligns with market demand. It involves conducting interviews, surveys, and other forms of research to gather feedback from potential customers.AB testing
AB testing is a statistical method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of user engagement, conversion rates, or other relevant metrics. For example, a digital marketer may conduct an AB test to compare two different landing page designs and determine which one generates more leads. This method is widely used in digital marketing, web development, and user experience design.Find an expert in Growth
Guided the development of a telemedicine platform.
As part of my role at Time Research & Innovation, I Ied creation of World Health Aid (WHA), a multilingual real-time health advice platform designed to support disadvantaged individuals. WHA is a comprehensive solution that facilitates telemedicine services, bridging the gap between healthcare providers and underserved populations. It combines live patient and clinician-facing decision support systems, offering a range of paid and free services, including self-diagnosis screening through video and voice chat, multilingual instant translation, voice-command symptom search, real-time messaging, and secure record keeping.
Guided the strategic vision at Careerist
I've used my strong background in Product Marketing to help boost our company's reputation in the Edtech sector. Leading a talented team, we've come up with fresh growth ideas especially suited for new companies like ours. In the changing world of Edtech, I've always aimed to make sure Careerist keeps growing and outdoes its goals.
Built a Cost-Saving Calculator to drive Program Adoption.
We developed and scaled a feature for 3P marketplace sellers to facilitate the adoption of the Pan-European FBA, an EU-wide fulfillment program. The feature is a cost-saving calculator that identifies potential savings for sellers by enabling product listings across the EU, thereby incurring lower fees. This was a problem, as sellers had to align 4 different datasets previously, to get this information before deciding whether to join the program. We utilized a build approach, we started from scratch and led the entire process from inception to the development of the MVP and eventually productionalizing the feature for over 150,000 sellers. This unlocked large holdout brands, such as Instant Pot, and generated $100 million in revenue within a year of the MVP.