AB testing

AB testing is a statistical method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of user engagement, conversion rates, or other relevant metrics. For example, a digital marketer may conduct an AB test to compare two different landing page designs and determine which one generates more leads. This method is widely used in digital marketing, web development, and user experience design.

Related terms

Product management

Product management in tech companies involves guiding the development and market success of a software or hardware product. It encompasses tasks like market research, feature prioritization, and coordination between engineering, design, and marketing teams. In a cybersecurity firm, for example , a product manager might identify a need for an advanced firewall feature, work with engineers to develop it, and collaborate with marketing for its launch.

UI (User Interface)

User Interface (UI) refers to the visual elements, interactions, and design that a user interacts with in a digital product, such as a website or app. This includes the layout, colors, images, buttons, and other visual elements that make up the overall appearance of the product. For example, a UI designer may create the layout and visual design of a mobile app, ensuring it is intuitive and visually appealing.

Market analysis

Marketing analytics involves collecting and analyzing data related to marketing campaigns to measure their effectiveness and optimize future efforts. For example, a mobile app company might use analytics tools to track user engagement, click-through rates, and conversion rates for an ad campaign, then adjust their strategy accordingly.

Find an expert in Product Manager

DeFi
Finance
Infrastructure
Insurance
SaaS

Created a Diverse Customer Base for a Web3 Travel Tech Company

PROBLEM:

There was a problem that web2 users could not onboard easily on web3 platform because of the complexity with the process at Fly wallet

SOLUTION:

Not a lot of travelers are web3 enthusiasts which kind of created a segmented market for FlyWallet. So I created documents and flowchart that will enable users that have Google account, Facebook account and Apple ID to onboard easily and save for travels ahead.

Created multiple integration partners and monitored the API wrappings by the engineers. This created a diverse customer base for the web3 travel tech company.
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Oluwatimilehin
$39/hr
Vanir Capital
Business analytics
Business development
Design
People management
Product management

Decentralized app implementation

I was part of the team that implemented from ideation to deployment.:

  • the Decentralized exchange (DEx)- smartswap.rigelprotocol.com

  • the Launchpad Decentralized Application (DApp)- launchpad.rigelprotocol.com from idealization to deployment.

  • the GiftDApp: A Decentralized Application (DApp)- giftdapp.rigelprotocol.com for gifting users and community members making airdrops more organized.
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David
$52/hr
RigelProtocol
Product management
E-Commerce
Russia
Enterprise
Restaurants aggregator

Integration of 2 services into Yandex SuperApp

Identified the challenge of effectively merging two different platforms to provide a seamless user experience. To address this, I worked closely with the development teams (Yandex.Eats and Yandex.Go) to streamline the integration process and ensure a smooth transition for users.

Additionally, I collaborated with the UX team to implement design changes that enhanced the overall user experience.

By coordinating with the marketing team, we were able to create a successful launch campaign that effectively promoted the new features to our users.

Overall, my strategic approach and cross-functional collaboration allowed us to successfully integrate the services and enhance the user experience.
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Igor
Yandex