Led a team of Product Managers and Customer Success Managers.
We developed and optimized Seller and Affiliate features for TikTok Shop. Our primary aim was to revolutionize social commerce tools across Europe. The initiative centered on creating value where TikTok Creators, Sellers, and the platform's 1B+ monthly active users converge. We started from the ground up, steering the entire process from its inception. Our drive was to cater to the ever-growing user base of TikTok, tapping into the potential of both Sellers and Affiliates.
About expert
A Senior Product Manager at TikTok.
Adrian applied their knowledge of Product strategy, Tech knowledge, Team management, Project management, Product analytics, Research and Discovery and Product management in E-Commerce on the following markets: The EU and The UK.
Adrian built products like E-Commerce solution using the variety of tools.
Other cases by Adrian
Built a Cost-Saving Calculator to drive Program Adoption.
We developed and scaled a feature for 3P marketplace sellers to facilitate the adoption of the Pan-European FBA, an EU-wide fulfillment program. The feature is a cost-saving calculator that identifies potential savings for sellers by enabling product listings across the EU, thereby incurring lower fees. This was a problem, as sellers had to align 4 different datasets previously, to get this information before deciding whether to join the program. We utilized a build approach, we started from scratch and led the entire process from inception to the development of the MVP and eventually productionalizing the feature for over 150,000 sellers. This unlocked large holdout brands, such as Instant Pot, and generated $100 million in revenue within a year of the MVP.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.