Research and development
Related terms
Growth (growth management)
The strategic planning and execution aimed at increasing a firm's user base, revenue, or market share. This often involves a blend of marketing, product development, and data analytics. For instance, a social media platform may employ growth management by running A/B tests on new features, analyzing metrics like user engagement, and then scaling the successful features to the entire user base to boost growth.Product analytics
The process of gathering and analyzing data about how users interact with a product to improve its design, functionality, and user experience. For example, an e-commerce platform might use product analytics to track which features are most used, how long users stay on the platform, and what leads to cart abandonment, then make data-driven improvements.Cust Dev (Customer Development)
A structured approach to understanding customer needs and values, validating product ideas, and ensuring that a product aligns with market demand. It involves conducting interviews, surveys, and other forms of research to gather feedback from potential customers.Market analysis
Marketing analytics involves collecting and analyzing data related to marketing campaigns to measure their effectiveness and optimize future efforts. For example, a mobile app company might use analytics tools to track user engagement, click-through rates, and conversion rates for an ad campaign, then adjust their strategy accordingly.Find an expert in Growth
Addressing Learning and Checkout Challenges
Tackled the learning issue by implementing various personalized learning styles and improved the product checkout process by decreasing the clicks required for payment from 4 to 2 through A/B testing. This streamlined the checkout process, making it more efficient and user-friendly.
Applying ML to facial pore recognition for a beauty application.
As a computer vision expert, I was consulted to address the challenge of facial pore recognition for a beauty application. The problem involved accurately identifying and measuring individual pores on various skin types and tones. To tackle this, I designed an algorithm that could adaptively capture high-resolution images and extract relevant features. Leveraging machine learning, I trained a model on a comprehensive dataset that I helped gather, comprising different face images under various lighting conditions. The resulting algorithm could recognize and measure individual pores with high precision, providing personalized skincare recommendations to users, and thereby enhancing the app's user experience.
Launching of a subscription-based grocery delivery "Everli Plus"
Conducted market research to determine if there was a demand for a subscription-based grocery delivery service in our target market.
Validated qualitative assumption through a fake door test.
Identified our target audience by segmenting our user base in buckets according to price-sensitivity and frequency of order.
Defined the scope of the subscription-based service, including the possible price points to test, order frequency, payment service, and so on
Estimated the financial viability of the subscription-based service, taking into account revenue, expenses, and margins.
Analyzed the cost of delivering groceries, the cost of acquiring and retaining customers, and the impact on existing revenue streams. Supported the assessment of the technical feasibility.
Launched Everli Plus and co-implemented the marketing strategy to promote it and attract subscribers through multiple channels and monitored the success of the initiative and collected customer feedback to improve the service