UI (User Interface)
Related terms
UX (User Experience)
User Experience (UX) refers to the overall experience a user has with a product, encompassing all aspects of the user's interaction with the product, from its design and functionality to its ease of use. For example, a UX designer may conduct user testing to identify usability issues and improve the overall user experience of an app.Product analytics
The process of gathering and analyzing data about how users interact with a product to improve its design, functionality, and user experience. For example, an e-commerce platform might use product analytics to track which features are most used, how long users stay on the platform, and what leads to cart abandonment, then make data-driven improvements.Product management
Product management in tech companies involves guiding the development and market success of a software or hardware product. It encompasses tasks like market research, feature prioritization, and coordination between engineering, design, and marketing teams. In a cybersecurity firm, for example , a product manager might identify a need for an advanced firewall feature, work with engineers to develop it, and collaborate with marketing for its launch.Find an expert in Design
Improving The Authentication Experience at a B2B marketplace
I created a new authentication mechanism for Eze that followed the style guide. To make it easier for visitors to authenticate, I added a simple registration and login pop-up form that minimized page shifts.
Enhancing The Shop Experience at a B2B marketplace
To improve the shopping experience, I analyzed key data such as popular items, user search preferences, pricing updates, and stock levels. With the engineering team, we introduced filtering criteria for different device categories on the shop page. I also tested multiple formats for showcasing device pricing and availability, including a real-time product pricing list view extension.
To provide users with more comprehensive product information, the product detail screen was enhanced. Users can adjust product category parameters and view recent sale prices to make informed decisions. The product information display was improved with a simple open and close functionality, more product images, and accessible payment channels through Eze.
Improving Navigation for a B2B marketplace
Helped develop a new navigation system for Eze to improve the customer journey, especially for mobile users who were a significant part of our traffic. We prioritized the search function for available devices in the new navigation system as we recognized its importance to visitors. In order to accommodate supplementary menu items, I incorporated a secondary navigation bar into the desktop interface.