Launched LATOKEN NFT community and grow it from 0
Socials growth
Telegram: 0 -> 3200 subscribers
Discord: 0 -> 7000 server participants
Twitter: 0 -> 1400 followers
Telegram chat: 0 -> 1900 chatters
Achievements
Successful launch of 15 partnerships (crossmarketing and paid promotion from our side)
Launched LATOKEN NFT native collection Angry Chicas and developed a landing for it
Setting up the whole content structure with weekly events, streams, raffles, crossmarketing events.
Created and launched LATOKEN volunteer program called LATOKEN Marshals
Launched merchandise with LATOKEN Angry Chicas NFT Collection
0% of negativity in LATOKEN NFT community created by me
Created the giveaway, raffles from zero via gleam.io
Developed bots with gamification system, DAO elements and XP system to keep community always active, engaged and entertained
Launched AR Instagram Mask for Angry Chica with special promo campaign
Set up the whole analytics process via GA4 for LATOKEN NFT and LACHAIN
Created a whole set of content topic regarding memes and global events to launchh viral activity and attract young community
Comarketing with: Kishu Inu, CVSHOT, MNTG, BabyDoge, Adappter, Olympus, and other crypto projects and influencers
About expert
A Digital Marketing Specialist at Latoken.
Ilya applied their knowledge of Go-to-market strategy, Market analysis, Competitive analysis and Marketing analytics in DeFi and Finance on the following markets: The EU and The UK.
Ilya built products like Community and NFT using the variety of tools.
Other cases by Ilya
Launched ERZ online community and grew it from 0
Socials growth
Telegram chat: 100 -> 4500 subscribers Discord: 150 -> 1700 server participants
Discord ER: 0 -> 4.36%
Twitter: 0 -> 115 followers
Reddit: 0 -> 3000 community karma
Achievements
Set up the whole content structure with announcements, weekly events, streams and raffles
Created trailer of the game and promoted it on Reddit with organic reach
Developed Social Media Pages Design w/ banners, profile banners and icons.
Hosted 3 AmAs and 1 NFT raffle which brought around ~300 active players to the beta version of the game.
Set up google analytics to track link clicks and engagement
Launched LACHAIN community and grew it from 0
Socials growth
Telegram: 0 -> 4400 subscribers
Discord: 0 -> 12000 server participants
Twitter: 0 -> 8000 followers
Telegram chat: 0 -> 500 chatters
Achievements
Launched LACHAIN NFT rewards system
Set up the whole content structure with announcements, weekly events, streams and raffles
Developed design patterns and standards for SMM
Launched crossmarketing announcements with: Polygon(Matic), Avax, Fantom and QuickSwap.
Developed a DAO system with XP and gaming features in discord
Set up targeted ads in Twitter, Facebook and LinkedIn to attract new audience and investors
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
