Enhancing The Shop Experience at a B2B marketplace
To improve the shopping experience, I analyzed key data such as popular items, user search preferences, pricing updates, and stock levels. With the engineering team, we introduced filtering criteria for different device categories on the shop page. I also tested multiple formats for showcasing device pricing and availability, including a real-time product pricing list view extension.
To provide users with more comprehensive product information, the product detail screen was enhanced. Users can adjust product category parameters and view recent sale prices to make informed decisions. The product information display was improved with a simple open and close functionality, more product images, and accessible payment channels through Eze.
About expert
A Principal Designer at Eze.
Tomi applied their knowledge of Design in E-Commerce on the following markets: North America and EMEA.
Tomi built products like Marketplace product cards using the variety of tools such as tool Figma, Slack, Notion, Shortcut, Fullstory and Google Analytics.
Other cases by Tomi
Improving The Authentication Experience at a B2B marketplace
I created a new authentication mechanism for Eze that followed the style guide. To make it easier for visitors to authenticate, I added a simple registration and login pop-up form that minimized page shifts.
Improving Navigation for a B2B marketplace
Helped develop a new navigation system for Eze to improve the customer journey, especially for mobile users who were a significant part of our traffic. We prioritized the search function for available devices in the new navigation system as we recognized its importance to visitors. In order to accommodate supplementary menu items, I incorporated a secondary navigation bar into the desktop interface.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
