Pricing strategy
Related terms
Competitive analysis
The process of identifying key competitors, analysing their strengths, weaknesses, strategies, and market position to develop a competitive advantage. It involves collecting data on competitors' products, marketing strategies, customer reviews, and other relevant information to identify gaps or opportunities in your own product offering.Economics of a project
The analysis and optimization of financial outcomes related to the pricing of products or services, the payback period of investments, and the return on investment (ROI). For example, an analyst may conduct a cost-benefit analysis to determine the optimal price for a new product, taking into account the cost of production, competitor pricing, and perceived value.Market analysis
Marketing analytics involves collecting and analyzing data related to marketing campaigns to measure their effectiveness and optimize future efforts. For example, a mobile app company might use analytics tools to track user engagement, click-through rates, and conversion rates for an ad campaign, then adjust their strategy accordingly.Find an expert in Onboarding
Brand awareness and user acquisition for JetBrains Space
Raising awareness and acquisition at Space (a complete software development platform combining Git hosting, code review, CI/CD, packages, issues, chats, and documents), building analytics, and launching new experiments.
Improving the quantity and quality of project reviews on Yandex.
Tasks:
Increase the number of reviews on Yandex about the project;
Increase the rating of reviews.
Task implementation:
I thought over the mechanics of sending letters to loyal users (more than 3 orders) after placing an order with a request to leave a review on Yandex and receive a gift from partners for it;
Discussed and agreed on the mechanics with a partner on the project side;
Received the html layout of the letter;
I set a task for the layout team - to make up a letter;
After the layout of the letter, I set the task to the support team to conduct checking on all possible mailboxes and browsers;
After checking the widget, I sent a detailed plan for the implementation of mechanics to colleagues on the project side;
Agreed on the implementation of mechanics on the project.
Result:
For the period from 2020 to November 2022 (when the mechanics were not implemented):
- there were 186 ratings and a rating of 4.6 stars
For the period from November 2022 to February 2023 (when the mechanics were implemented):
- 179 ratings were left and the rating of the project on the Yandex resource is now 5 stars