Case | Askapro.tech

Product Marketing Manager at JetBrains

Brand awareness and user acquisition for JetBrains Space

Raising awareness and acquisition at Space (a complete software development platform combining Git hosting, code review, CI/CD, packages, issues, chats, and documents), building analytics, and launching new experiments.

Industry

SaaS

Markets

Worldwide

Product

JetBrains Space

Expertise

Marketing

Product stage

Medium-sized business

Users

B2B

Position

Product Marketing Manager

About expert

A Product Marketing Manager at JetBrains.

Elena applied their knowledge of Marketing in SaaS on the following markets: Worldwide.

Elena built products like JetBrains Space using the variety of tools.

Similar cases

Customer support

Project management

Computers Manufacturing

Setting up efficient customer support

Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support

Head of Customer Experience at Nimb Inc.

Product analysis

Enhancing Analytical Infrastructure and Reducing Fraudulent Activities

Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.

Lead Product Analyst at vk.com

Related terms

AB testing

AB testing is a statistical method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of user engagement, conversion rates, or other relevant metrics. For example, a digital marketer may conduct an AB test to compare two different landing page designs and determine which one generates more leads. This method is widely used in digital marketing, web development, and user experience design.

Agile

A flexible project management and product development approach that prioritises collaboration, customer feedback, and iterative progress. Agile involves regularly reviewing and adjusting project goals and tasks based on feedback from team members and stakeholders. It is widely adopted in software development, marketing, and other industries that require flexibility and adaptability.

Business analysis

Business analysis involves evaluating data, workflows, and technology to identify gaps and propose solutions that meet business objectives, usually in the form of new features, optimizations, or tech-stack changes. A business analyst might analyse user behavior data to identify a high drop-off rate at a specific point in a software application, then recommend UX/UI improvements to reduce drop-off and improve conversion rates.

Case

An instance where an expert describes the results of their knowledge application that solved a problem or achieved a goal. Each case not only highlights the expert's approach to the problem but also delves into the methodologies used, strategies employed, and the impact on the business. They let you understand the practical implications of experts’ knowledge and find those who solved problems similar to yours.

Competitive analysis

The process of identifying key competitors, analysing their strengths, weaknesses, strategies, and market position to develop a competitive advantage. It involves collecting data on competitors' products, marketing strategies, customer reviews, and other relevant information to identify gaps or opportunities in your own product offering.