GTM strategy, Growth consultancy
10 years in Marketing & Sales. For the last 5 years have been working in Google & Snap on mobile apps & gaming businesses growth,
leading ATL, BTL, performance and influencer marketing campaigns.
About expert
A Strategic Manager at Google.
Diana applied their knowledge of Marketing in Gaming on the following markets: The EU, Eastern Europe and The UK.
Diana built products like Google Admob, Google Pay, Google Play and Google Stadia using the variety of tools such as tool Firebase and MMPs.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
