Making customer reviews more informative.
The business struggled to receive insights from customer reviews to improve product quality because they lacked the necessary details. I released a feature that allowed customers to select tags by category when evaluating a product (For example: Taste -> Sugary, Sour, Oversalted). This provided businesses with systematic customers feedback, which they used to make targeted improvements that resulted in the average goods rating increase by 20%.
About expert
A Product Manager at X5 Retail Group.
Aleksei applied their knowledge of Project management, Business analytics and Product management in E-Commerce on the following markets: Russia.
Aleksei built products like Feedback service, Website, Rating and Grocery delivery using the variety of tools such as tool Axure, Waterfall, Pencil Project, Agile, Figma and Balsamiq.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
