Brought a funds withdrawal feature from the discovery stage to the market
Our users received profit for selling their goods and services via our payment gateway in crypto. Many of them wanted to convert this profit into fiat and withdraw it to their bank account. Previously we used a 3rd party service that had a $30.000 threshold for crypto-to-fiat transactions, which prevented our new clients from giving us a try since they couldn’t trust us enough with the amount this high, and SMBs couldn’t afford keeping this amount frozen for so long. I researched and led the integration of alternative service with their API and our UI, that allowed us to lower this threshold to as little as $20 and onboard large clients that previously used our competitor.
About expert
A Product Manager at Nowpayments.
Liubov applied their knowledge of Business development and Product management in Fintech on the following markets: Global.
Liubov built products like Crypto payment gateway and User account using the variety of tools.
Other cases by Liubov
Admin panel for a social media startup
Led the creation of an admin panel for a new social media startup from scratch. Took part in creating the project documentation, design, backend and frontend services with a product team. We created the means to manage content and its categories (with a 3rd party tool that helps moderation + the work environment for human moderators), users, payments (payment history, integrations dashboard), notifications, and editorial pages.
Led redesign of 14 pages of a user’s profile in the payment gateway
The admin side of our service was outdated, lacked cohesiveness due to the initial desire to accelerate time to market, and there were constant complaints about things being hard to find there and simple tasks taking hours. Our business development managers also noticed that users often required personal help with onboarding during calls and wrote mailed similar questions to our support, which meant spending extra time and money. I led the redesign of 14 sections of the personal account, including the payment history, invoices/donations pages, mass payouts, balance top-up/withdrawal, wallets management, and various integrations.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
