Transitioning to product-driven approach and building analytics from scratch
– Hired and managed 4 teams of analysts (15+specialists) responsible for customer experience, monetization products, content and core data analysis; grew by experiments conversion to order by 15%
– Developed and implemented data architecture for events transactions and storage for all the company products
– Promoted the culture of experiments in the company: changed the processes of product discovery and delivery, hired A/B-platform Owner, who managed an internal product for A/B-test automation
– Designed product key metrics, created datamarts and dashboards for their monitoring
About expert
A Senior Analyst at Wise.
Shagane applied their knowledge of Business analytics in Data on the following markets: The EU, Russia and The UK.
Shagane built products like using the variety of tools such as tool Superset, Rudderstack, Redash, Tableau, Looker, Metabase and Google Analytics.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
