GTM for online courses in Asia Pacific
Tested the hypotheses of entering different markets with online courses. Tested different kinds of monetization, identified the paying segments, target audience and product positioning.
About expert
A Startup coach at Asia Pacific.
Dima applied their knowledge of Customer development, JTBD and GTM in Marketing on the following markets: Germany, China and The UK.
Dima built products like Marketing services using the variety of tools such as tool Jira, Slack and Miro.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
