Building an Integrated Automated Sales Analytics System
Developed an integrated automated online and offline sales analytics system, utilizing various tools like GA, ExpertSender, Dynamic Call Tracking, Naumen, and 1C. Reduced BigQuery costs by over three times and improved the effectiveness of advertising campaigns by 8-10%.
About expert
A Lead Marketing Analyst at Santehnika-online.ru.
Pavel applied their knowledge of E-Commerce analytics and Marketing analysis in E-Commerce on the following markets: Russia.
Pavel built products like E-Commerce platform using the variety of tools such as tool OWOX, BigQuery and Google Analytics.
Other cases by Pavel
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
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Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.