Accelerating GTM and lowering development costs with JTBD
I have conducted a series of JTBD interviews with existing customer, potential prospects and lost sales opportunities. my super skill is to uncover those unmet needs from freshly identified customer segments. this helped GTM teams focus on few segments and communicate value proposition that resonated (sales funnel conversions improved by 50%), and also engineering team had better justified priorities.
in the end - onboarding speeded up 12x times (from 12 weeks to 1 week), net retention improved by 30%, sales pipelined almost doubled
About expert
A Growth Product Manager (customer success & user experience) at Time is Ltd.
Kirill applied their knowledge of JTBD and Product management in SaaS on the following markets: The EU and The USA.
Kirill built products like Sales analytics, Executive dashboard and Collaboration analytics using the variety of tools such as tool Mixpanel, Pendo, Airtable, Slack and ClickUP.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
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