Enhancing Product Value Proposition with Online Psychological Hotline
This is a case of MedTech and InsurTech company. My team saw an opportunity to enhance our main product`s (corporate medical insurance) value proposition and boost revenue by launching a full-scale in-house online psychological hotline. I took on supporting product launch, carrying out custdevs and research, and then made first ever sales for the product before it even launched. This enabled sales team to generate new revenue and demonstrated product-market fir needed to request development funds from investors and the board.
About expert
A Senior Sales & Business Development Manager at BestDoctor.
Mikhail applied their knowledge of Business development and Product management in Health and Insurance on the following markets: CIS and Russia.
Mikhail built products like On-line psychological hotline for corporate clients using the variety of tools such as tool Figma, Airtable, Tableau and CRM.
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