Fixing low sales conversion rates
Conducted a thorough analysis of the internal sales process and identified the key stages at which we were losing potential customers. Based on these ideas, I created a visualized process diagram and implemented automation. We also have updated our landing page to better address target audience pain points. By making these changes, the company was able to improve its sales conversion rate and increase revenue.
About expert
A CPO at Wellbe.
Igor applied their knowledge of Product management in Health on the following markets: Russia.
Igor built products like Sales funnel using the variety of tools.
Other cases by Igor
Integration of 2 services into Yandex SuperApp
Identified the challenge of effectively merging two different platforms to provide a seamless user experience. To address this, I worked closely with the development teams (Yandex.Eats and Yandex.Go) to streamline the integration process and ensure a smooth transition for users.
Additionally, I collaborated with the UX team to implement design changes that enhanced the overall user experience.
By coordinating with the marketing team, we were able to create a successful launch campaign that effectively promoted the new features to our users.
Overall, my strategic approach and cross-functional collaboration allowed us to successfully integrate the services and enhance the user experience.
Creating a tool to track intermittent fasting and food intake
Developed a new approach to solve this problem by creating a simple and intuitive timeline visualization that allowed users to easily log their fasting and eating periods, along with the food consumed during those periods. We also simplified the logging experience by reducing the number of steps required to enter the information. As a result, users found it much easier and more convenient to track their progress and stay on top of their intermittent fasting goals. So we increased retention and engagement.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
